Site Admin

Anderson Edit Bay Blog

Edit Bay Communications configures BizSiteMaster for Property Managers

Jim Varner - Wednesday, November 30, 2011

Edit Bay Comunications is completing the final enhancements to its new BizSiteMaster Software. The software provides complete online management services including: Website, Email Prospecting, Email Marketing, Client management, and many other features.

This software enables Property Managers to better promote individual units and maintain better communication with existing tenants.

Watch for details!


Video increases search score!

Jim Varner - Tuesday, February 15, 2011
Video increases search engine score!

Major search engines are now including the video on your web pages in search engine scores. What, you don't utilize video? Does your competitor? If you're not using video you are falling behind. The best performing sites today have video sprinkled throughout the site.
 
Given two similar web pages, one with video and one without, the video enhanced page will generate a better search score and be placed higher in search results. In this market, when everyone is competing to "stay on top" for the least amount of money, you might want to consider video to increase your natural search score. Of course there are many ways to implement video on a webpage - YouTube, Flash, Javascript, and HTML5 to name a few. And how do these get indexed by the search engines? Currently it's a toss up. Everybody aproaches the issue differently. Make sure that your webmaster is up on the differences and can optimize your video assets! 

Think about ways to utilize video to introduce your company, describe a product or service, or show your company performing a community service.  The ideal video is something that is not time sensitive, so that the "shelf life" is maximized. 

Video can be multi-purposed.  Once a video is created, it can be placed on a web page, but also consider linking to this video from your newsletter. View our video page to see examples.


E-Mail Marketing

Jim Varner - Tuesday, February 15, 2011
Today let's examine the most cost-effective and powerful marketing tool for growing your business - EMAIL MARKETING

Especially in today's economy you need to consider the return on investment (ROI) for every aspect of your marketing budget.  Email marketing may be the least expensive tool available for geting your message out..  If used correctly, this "power tool" can increase traffic to your website, strengthen your sales potential and position you as an industry expert.

The cost associated with this approach is your time to generate the articles and the system to send the "blast" to your contact list.  But here is an important point - make sure that you employ a system that automates as much work as possible instead of creating a logistical nightmare!  

All Email systems provide a means to send emails to a group of contacts.  What happens when you have NEW prospects that you want to recieve the same email?  Normally you would copy the entire campaign, create a NEW list of the new receipients, and send to the new list.  So now you are managing two campaigns.  A new campaign is created  each time you have new contacts. - A new campaign is created every time there are new additions! How many campaigns are you willing to manage?

The intelligent solution is to add a new contact to the one existing list and have emails sent out automatically, starting on the date they were added to your list.  Now all you have to do is add a name and email address to the list and everything else is automated!  Simple and effective. 

1 2 3 Next

Recent Posts

Tags

lead generation email marketing business development linked-in Sales Automation home_page linkedin social media Video social media, Networking New
{tag_postlist}

Archive