Anderson Edit Bay Blog

Edit Bay Comunications is completing the final enhancements to its new BizSiteMaster Software. The software provides complete online management services including: Website, Email Prospecting, Email Marketing, Client management, and many other features.

This software enables Property Managers to better promote individual units and maintain better communication with existing tenants.

Watch for details!

Generating publicity about your company and its services—whether the publicity is in newpapers, magazines, broadcast or online publications—is a great way to attract new customers.  It provides an important third-party endorsement and credibility that’s hard to achieve with paid advertising.  And, online stories that contain your keywords and links back to your web site also improve your rankings with search engines.

A recent survey by Middleberg/Ross media studies showed that almost 98 percent of journalists go online daily to generate story ideas and access information.  Having an online “newsroom” on your web site is a great way to show reporters and other audiences how active your business is.

So, what should be included in your newsroom?  Some of the basics include a company backgrounder, bios on key executives, recent news releases with corporate announcements, and articles positioning your executives as experts in their field.  Other items could include video footage of executives speaking at a conference, your product in “action” or staff involved in community activities.  Post the footage on YouTube and include a link in your newsroom.

With the advent of social media, companies also have a great opportunity to cross promote and extend the value of their newsroom content and publicity.  You can take the headline from a recent news story about your company and Tweet about it, “Read about us in today’s (name of news outlet)” and include a link to the story in your newsroom. 

You can also add a link to the story and a couple of sentences of description to your company’s Facebook fan page. 

While every social media tactic may not fit for your company, use the ones that are appropriate.  Use every opportunity to cross-promote and spread the word regarding the great things about your company.

Video increases search engine score!

Major search engines are now including the video on your web pages in search engine scores. What, you don't utilize video? Does your competitor? If you're not using video you are falling behind. The best performing sites today have video sprinkled throughout the site.
 
Given two similar web pages, one with video and one without, the video enhanced page will generate a better search score and be placed higher in search results. In this market, when everyone is competing to "stay on top" for the least amount of money, you might want to consider video to increase your natural search score. Of course there are many ways to implement video on a webpage - YouTube, Flash, Javascript, and HTML5 to name a few. And how do these get indexed by the search engines? Currently it's a toss up. Everybody aproaches the issue differently. Make sure that your webmaster is up on the differences and can optimize your video assets! 

Think about ways to utilize video to introduce your company, describe a product or service, or show your company performing a community service.  The ideal video is something that is not time sensitive, so that the "shelf life" is maximized. 

Video can be multi-purposed.  Once a video is created, it can be placed on a web page, but also consider linking to this video from your newsletter. View our video page to see examples.