If you want more people to read and share your news stories, be sure to include photos and/or videos.
A recent study by PR Newswire showed that readers are 3.5 times more likely to share a multi-media story than a text-only story. Adding a photo to the story generated 14 percent more views while video boosts that number to 20 percent.
Adding a photo plus a video increases views by 48 percent. The study also showed that multimedia releases continue to be viewed for 20 days while text-only releases stayed alive only 9.5 days.
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