Keller Williams Realty Grows to 72,303 Associates in Shifting Market
AUSTIN, TEXAS — Dec. 5, 2006--Keller Williams Realty Inc.,
the fourth-largest real estate franchise company in North America,
continues to attract associates despite shifting markets in
cities across the nation. In October, the company reported having
72,303 associates and 59
Keller Williams Realty CEO Mark Willis attributes the company’s
steady growth rate in the midst of a shifting market to Keller
Williams Realty’s agent-centric, learning-based business
model and razor-sharp focus on technology and the Internet.
“Market trends are a non-issue at Keller Williams Realty,
because no matter what the analysts say, our No. 1 mission has
been — and will always be — to provide our associates
with proven business tools, models and technology that get results
in any market,” Willis says. “I think the associates
who are choosing to be in business with us embrace our stance
that you can leverage the marketplace to work to your advantage.”
In addition to adding Keller Williams University courses that
address business tactics in a shifting market, the company has
taken great measures to expand the Internet presence of Keller
Williams Realty associates and their listings — targeting
an ever-increasing market segment of real estate consumers online.
“The National Association of Realtors® reports that
77 percent of today’s home buyers surf the Internet for
properties prior to contacting an agent,” Willis says.
“We want our associates to have an undeniable presence
on the Internet, and we want them to have more control over
where and how their listings are displayed.”
The recently introduced Keller Williams Listing System (KWLS)
will enable associates to enter their listings data in one place
and have that information displayed on Keller Williams Realty
agent and office websites everywhere. Keller Williams Realty
also is negotiating partnerships with some of the most popular
search engines in the world, so associates can display their
listings on those sites.
“The organic growth we’ve experienced in the past
few years is a testament to our mission to build businesses
worth owning and careers worth having,” Willis says. “Simply
surviving a tough market is not enough; we teach our associates
how to thrive in any market.”
For more information about Keller Williams in Colorado, contact
Regional Director Keith Alba at 303-793-3888 or visit
www.GoKellerWilliams.com.
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